chop it up

Deli is a men's clothing store in dowtown Seattle. Their window displays are always pretty much the same, with one window having the two (headless) male mannequins and the only thing that changes is the clothes, and the other always having appliances that you would find in a deli shop, like a meat cutter. They are relatively small, but have managed to stand out among the masses of small Seattle shops.

Their name causes much confusion, especially with tourist, who are always coming in to find a bite to eat. Besides that, they have managed to concoct an interesting story line around their current and old store ( the butcher shop). They make short films that are posted on youtube, on their website, and are sometimes played over and over again in the store. Each video follows a story line.

Saks Fifth Ave Representing Menswear

Saks Fifth Avenue has been all about menswear in the last year and a half, it was the fall of 2009 that they represented Viktor & Rolf, Simon Spurr and Michael Bastians collection for Gant. A total of seven windows were used to represent an up and coming rise of menswear in fashion! Until now we were used to seeing only women’s fashion in store fronts.

Ever since the Viktor and Rolf window display back in 2009 at it’s become much more accessible for buying. Aside from the occasional piece on the shelf at Bloomingdales men are now able to find multiple sizes of their favorites from the line to include glorious prints, luxury knits and color trimmed tuxedos, let’s not forgot about the mustache decorated tee shown in the above picture on the right!

Nike SB Window Display

Nike Store window display created by campdesigngroup.com uses skateboard ramps and classic ramp artwork to present Nike Skateboarding shoes.  Camp has also done work for Hurley and others including painting, building, & sketching. Check out their website for more details.

The appeal of alternative sports will continue to attract brands for product development as it has Nike.  There's a rebel association with skateboarding that has been attracting consumers for decades.  In the future I think we will see a come-back of conventional sports like tennis and cycling make their way into brand strategy especially with athletes in the headlines more often. As celebrities and athletes begin to focus on the greater good, I think there will be more "cause" related campaigns for brands like Nike. We've already begun to see it with the Project Red campaign.

Stache Slideshow

More than what meets the eye

Men’s streetwear doesn’t find it’s way into many retail window displays, so The North Face's collaboration with artist, Bigfoot, can’t go without mentioning.

via freshnessmag.com

In 2009 The North Face launched a collection of items featuring the work of San Francisco artist, Bigfoot.  Bigfoot himself painted the window display in person at the launch of the collection.  The pieces in the collection blended streetwear and outerwear seamlessly into a cohesive line of North Face classics.

In Seattle, stores like Evo bring the culture of streetwear and outwear into their store, combining art, entertainment, apparel and equipment.

Take a tour of their store:

via evo.com

With the growing streetwear industry focused on individuality, lifestyle, art and the music that defines it, we will see growing emphasis on in-store visual merchandising, events and experiences for customer, versus window displays in major retail locations.

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