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Wednesday, February 23, 2011

chop it up

Deli is a men's clothing store in dowtown Seattle. Their window displays are always pretty much the same, with one window having the two (headless) male mannequins and the only thing that changes is the clothes, and the other always having appliances that you would find in a deli shop, like a meat cutter. They are relatively small, but have managed to stand out among the masses of small Seattle shops.
Their name causes much confusion, especially with tourist, who are always coming in to find a bite to eat. Besides that, they have managed to concoct an interesting story line around their current and old store ( the butcher shop). They make short films that are posted on youtube, on their website, and are sometimes played over and over again in the store. Each video follows a story line.

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