More than what meets the eye

Men’s streetwear doesn’t find it’s way into many retail window displays, so The North Face's collaboration with artist, Bigfoot, can’t go without mentioning.

via freshnessmag.com

In 2009 The North Face launched a collection of items featuring the work of San Francisco artist, Bigfoot.  Bigfoot himself painted the window display in person at the launch of the collection.  The pieces in the collection blended streetwear and outerwear seamlessly into a cohesive line of North Face classics.

In Seattle, stores like Evo bring the culture of streetwear and outwear into their store, combining art, entertainment, apparel and equipment.

Take a tour of their store:

via evo.com

With the growing streetwear industry focused on individuality, lifestyle, art and the music that defines it, we will see growing emphasis on in-store visual merchandising, events and experiences for customer, versus window displays in major retail locations.