Nike Store window display created by campdesigngroup.com uses skateboard ramps and classic ramp artwork to present Nike Skateboarding shoes. Camp has also done work for Hurley and others including painting, building, & sketching. Check out their website for more details.
The appeal of alternative sports will continue to attract brands for product development as it has Nike. There's a rebel association with skateboarding that has been attracting consumers for decades. In the future I think we will see a come-back of conventional sports like tennis and cycling make their way into brand strategy especially with athletes in the headlines more often. As celebrities and athletes begin to focus on the greater good, I think there will be more "cause" related campaigns for brands like Nike. We've already begun to see it with the Project Red campaign.
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